Conditions for starting steps within the campaign

Created by Andre Greiner, Modified on Wed, 21 Jun, 2023 at 11:58 AM by Andre Greiner

In order to optimize the prospecting process, we have the E-mail Cadence tool, where emails can be sent automatically and divided into stages, with specific triggers for sending. 


We currently offer 4 conditions:




1- Did not open previous email;


- Within the history of the E-mail cadence, the sending will only appear as delivered, without opening:




2- They didn't answer the previous email;


- The responses linked to emails sent by cadence are directly inside the campaign. If the Lead has not responded, the email for the next stage of the campaign is sent.


3- Did not click on the link;


- For this trigger to work correctly, the link must be added through this path:




IMPORTANT:  Templates created in HTML and a link inserted inside the code are not valid for this trigger. The same goes for clickable images.


4- Without restriction, send this email to everyone.


- For this trigger, the next email will not be sent only in case of unsubscribing from the campaign  or Lead flagged as "Not interested". 



 

This functionality will help a lot in your day to day, enjoy it.

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