Templates: Recovering discarded leads

Created by Andre Greiner, Modified on Thu, 4 May, 2023 at 8:41 AM by Andre Greiner

Do you have a lot of discarded leads in your base and need to bring them back? No problem, we help you. Have you thought about using the cadence of emails for this? So, it's a very interesting strategy and can be used in different ways, segmenting leads including filter responses. Need campaign ideas? Just look here !


Recovering dropped leads is critical to the success of any marketing strategy. To help with this mission, we present our email cadence templates specially designed for this purpose. These effective and customizable templates can be the key to winning back previously dropped leads:



Template 1 - Reintroduction to the product/solution

Subject: [Lead name], [product/solution] can help solve [pain/challenge] for [company name]


Hi [Lead Name],


My name is [Your name] and I am responsible for the sales area of [Your company]. We recently noticed that you've expressed an interest in our solution, but we haven't been able to make contact.


I would like to take this opportunity to provide you with more information on how our [product/solution] can help solve the challenges that [company name] faces with regard to [pain/challenge].


We believe our solution could be the answer to many of the questions you are facing, and we would like to invite you into a conversation to better understand your needs and see how we can help you.


I am waiting for your return.


Yours sincerely,


[Your name]


Template 2 - Product/solution demonstration

Subject: See how [product/solution] can help solve [pain/challenge] for [company name]


Hi [Lead Name],


Hope this message finds you well. I'd like to resume the conversation about how our [product/solution] can help solve the challenges that [company name] faces around [pain/challenge].


Thinking of helping them, I would like to schedule a demo so they can see in practice how our solution can help them achieve their goals. I'm sure you'll be impressed with what we can do together.


Shall we arrange a conversation so that I can better understand your needs and present more information about our solution?


I am waiting for your return.


Yours sincerely,


[Your name]


Template 3 - Success story

Subject:  Learn about the success story of [company name] with [product/solution]


Hi [Lead Name],


I'm reaching out again about the possibility of us helping [company name] solve their challenges around [pain/challenge].


I believe one of the best ways to show how our [product/solution] can help is by sharing the success story of a company with challenges similar to those of [company name].


So I'd like to schedule a conversation to share this success story with you and see how we can help you achieve the same results. I'm sure we can do great things together.


Here is a video with a summary of one of the cases I would like to show you: [Case Video Link]


I am waiting for your return.


Yours sincerely,


[Your name]


Template 4 - Exclusive offer

Subject: [Lead Name], the solution you are looking for is here


Hi [Lead Name],


Hope this message finds you well. I'd like to resume the conversation about how our [product/solution] can help solve the challenges that [company name] faces around [pain/challenge].


In order to help you further, I would like to offer you an exclusive offer so that you can try our solution and see for yourself how it can help you achieve your goals.


We are offering a free trial period of [X days/weeks] so that you can test our solution without commitment. In addition, we offer a special discount for the first customers to sign up.


Don't miss this opportunity to try our solution and see how we can help you solve your challenges. I look forward to hearing from you so we can talk more about how we can work together.


Yours sincerely,


[Your name]


Take advantage of this content or use it as a basis for new ideas.

Did I miss a template? Send it to us ;)

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