Create an email cadence to recycle discarded leads

Created by Andre Greiner, Modified on Thu, 30 Mar 2023 at 02:34 PM by Andre Greiner

To recycle your leads through email cadences, you need to create a list of only your discarded qualified leads. Sending relevant content, added to persuasive writing, will make leads that have already been activated remember your company, and the pain it solves. 

Maintaining the relationship created before disposal keeps the lead's attention on the mapped pains and associates your company with solving these pains. To create the campaign follow the steps below:

1 -  Create a list of leads:

2 -  With the search tool, inform the data of the leads that you intend to recycle and define the “ reference stage ” as “ discarded ” Enter the discard period for the leads you want to recycle. 

3 -  Configure 4 templates with content aimed at attracting the lead's attention so that he responds to emails.

4 -  Create the campaign and configure the emails as follows:


shipping configuration


Step 1

Start of campaign

without restriction

Step 2

1 week

Did not respond to previous email

Step 3

1 week

Did not respond to previous email

Step 4

1 week

Did not receive previous email

Remember to put a title that arouses the curiosity of the lead ;)

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