A prospecting workflow aims to generate a connection with the prospect. To increase the chances of contact, the attempts must be made in multiple communication channels and it is important that there are spaces between some of the attempts so as not to generate stress and discomfort in the prospect.
It is also important that contact attempts occur on different days and times, since people have different habits and may be more likely to respond to an attempt at specific times. Finally, the workflow has to be extensive. It is likely that your team will not make contact on the first try. In fact, according to a study by Inside Sales and HBR , contact chances increase by up to 70% by the sixth attempt.
Learn how to set up a workflow to increase your team's chances of contact by following the instructions.
If you have questions about how to configure the workflow, consult the articles in our help center :
Ready to move forward with this tip? Tell us later how your results are.
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