Setting up a prospecting workflow can be the key to increasing lead conversion by up to 56%. With a structured workflow based on best practices, you can optimize the prospecting process and follow a more assertive and efficient approach to reaching your potential customers.
In addition, a well-configured workflow promotes consistency in communicating with leads, prevents missed sales opportunities and helps identify more qualified leads. Check out our tutorial to learn more.
If you have questions about setting up a workflow, check out our help center.
Create a new workflow with the following actions
This workflow predicts 14 touch-points over 14 days. The spacing between touchpoints aims not to generate discomfort for the lead, and to diversify days and hours of contact. The omnichannel character, with touchpoints in chats on social networks, sending emails and telephone contact attempts also contributes to increasing the chances of contact.
Have a well-structured approach, and set up opening scripts so that your pre-salespeople are more confident when the lead answers.
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