Increase your booking rate by 56% with a precise and objective workflow.

Created by Andre Greiner, Modified on Thu, 30 Mar, 2023 at 3:12 PM by Andre Greiner

Setting up a prospecting workflow can be the key to increasing lead conversion by up to 56%. With a structured workflow based on best practices, you can optimize the prospecting process and follow a more assertive and efficient approach to reaching your potential customers. 

In addition, a well-configured workflow promotes consistency in communicating with leads, prevents missed sales opportunities and helps identify more qualified leads. Check out our tutorial to learn more.


If you have questions about setting up a workflow, check out our  help center.


Create a new workflow with the following actions


Day

Day 1

Day 2

Dia4

Day 7

10th day

Day 14

Cadence


Linkedin link

email

connection

connection

linkedin

email


linkedin link

email
link

Connection

Linkedin

Email


Example

Mondat

Tuesday

Wednesday

Friday


Tuesday


This workflow predicts 14 touch-points over 14 days. The spacing between touchpoints aims not to generate discomfort for the lead, and to diversify days and hours of contact. The omnichannel character, with touchpoints in chats on social networks, sending emails and telephone contact attempts also contributes to increasing the chances of contact. 

Have a well-structured approach, and set up opening scripts so that your pre-salespeople are more confident when the lead answers.


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