What do I write in the email to my lead?

Are you using an outbound strategy and want help automating some processes, using email cadence as your ally? No problem, we have some template suggestions here to help you with that!

It's a series of 3 templates for strategic moments in prospecting, including the indicated variables ;)

TEMPLATE 1:  [OUTBOUND] E-MAIL - Seeking the decision maker

Subject: Indication at {{company_contact}}

Email body:

{{contact_name}},

This is {{preseller_name}} from [Company Name]. We are a company specializing in [your specialty]

I'd like to initiate contact with {{company_contact}} and I'm a little unsure who I should talk to.

Please, who is responsible for the [?] area of the company?

Thanks,

{{preseller_name}}

TEMPLATE 2:  [OUTBOUND] E-MAIL - Case/article to generate authority and contact attempt by phone.

Subject:  {{name_contact}}, I separated this material for you!

Email body:

Hello {{name_contact}}, all right!?

A few days ago I sent an email, but I had no success. You seem like a very busy person. Normal for someone of your rank.

Anyway, I recommend that you read this article: [article that will add value to the lead]

Here at [your company] we have several clients in your segment, such as [success case].

What do you think about setting up a conversation to align how [your company] can help {{company_contact}}?

Hugs, 

{{preseller_name}}

TEMPLATE 3:  [OUTBOUND] E-MAIL - Break-up/ finalization

Subject:  Thanks from [your company]

Email body:

How are you {{contact_name}}, 

I've been trying to reach you for a few days now - I'm not sure if you're not getting my messages, if you're out of time to get back to me, or if [what your company delivers] is not a priority for you right now.

Anyway, I don't want to seem pushy, so this is the last email I send you.

If you are not the person responsible for [area covered by the company], please let me know who I can talk to.

Thank you so far and I remain at your disposal if you want to get in touch.

Of course, you can add your personal touch and adapt some things to adapt our suggestions to the reality of your operation. Use and abuse this content, then tell us the result!

Did you like it? If you missed a template, rate this article and tell us ;)