The e-mails cadence is used to automate the sending of e-mails, through the creation of campaigns with their respective objectives.
A good example is the Customer Prospecting Campaign , through which the SDR pre-salesperson directs the lead to the next stages of the Sales Funnel (or Pipeline) through e-mail automation.
By releasing this permission to the pre-seller, he will be able to Create Campaigns in the Email Cadence , making the team's work more agile.
After the manager releases the permission, the Email cadence option will be added to the side menu.
To follow up, consult the article How to create an email campaign by clicking here .
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